Abundance Hard Seltzer
Inspired by Earth’s simplest pleasures, Abundance celebrates the intimate and the natural. My art partner and I plucked this brand from the earth to keep us occupied during the pandemic. We opted for picnic blankets over house parties; glass instead of aluminum.
Naming and packaging
Tagline and mantra
Brand personality traits
Branded bottle caps
Outdoor ads
:30 video storyboard
Art Director: Shana Hall
Copywriter: Thomas McMullen